ABOUT
About
My name is Paul Kobylensky...
...and I help musical instrument and pro audio brands communicate through clear, industry-informed copywriting and content strategy that speaks their audience’s language.
Why The New Rockstar?
I founded The New Rockstar on a simple belief: effective marketing in the music industry requires more than strong writing or powerful tools. It requires firsthand understanding of musicians, the gear they use, the brands behind it, and how it all fits into our fast-changing marketing landscape.
Gear that sells needs a writer who plays
I bring more than a decade of experience working inside the musical instrument and pro audio industries, including writing for brands such as Sennheiser, Premier Guitar, and Sweetwater. I’m also a lifelong musician and performing artist, with hands-on experience recording, performing, and using the same products your customers rely on. That perspective allows me to write with accuracy and credibility without translation or guesswork.​
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By combining deep industry experience, modern content workflows, and a clear understanding of musicians as customers, I can help your brand communicate more effectively across websites, product pages, email campaigns, press releases, and more. Working with The New Rockstar means never compromising between industry knowledge, marketing expertise, and modern execution. You get it all in one place.​
If you’re ready to treat your messaging as a strategic asset, I’d be glad to connect.
A Word on AI
Modern marketing demands more than traditional copywriting. I’m fluent in today’s AI-assisted writing tools and workflows and understand how to use them responsibly and effectively. Rather than replacing human insight, these tools help accelerate research, improve consistency, and refine output. Knowing how to guide, edit, and optimize AI-generated content is now part of delivering high-quality, brand-safe marketing copy, not a shortcut around it.
Address
Fort Wayne, IN 46802
Phone
425-306-6360
Connect
(business)
(personal)